Ads

For my blog this week I wanted to talk about the lecture on ads we saw and the ads we brought to class. I really enjoyed the lecture we saw in class and I think she had a lot of really good points about the advertising industry. When she said that the average American will see 3,000 ads a day that just blew my mind cause I never would have dreamed it would be that high. The advertising industry spends billions of dollars a year on ads, just for us to glance at them in a magazine or on the internet or watch them on TV. It's seems pointless to spend so much money on something that people really don't pay attention to, but the problem is we do pay attention. Whether we realize it or not, we pay attention to every ad that we see or hear even if it's just for a second. Another thing that I thought was really interesting was how the advertising industry portrays women and men. In the lecture she really goes into detail and explains how women are viewed was these perfect beings or objects, and according to a lot of the ads we see that's what women are, objects. The lecture made this point very clear by showing a bunch of ads that showed women's bodies as inanimate objects. This to me is just wrong to me. Another thing that is shocking and that I have noticed before is the way beauty is portrayed for women. The advertising industry always portrays women as very thin, tall, and well perfect. My whole issue with this is that even the women in the ads aren't perfect, let alone real women. The advertising industry pays big money to have the women in their ads look exactly the way they feel they should look and that means retouching. No matter what anyone says just about every ad you see is retouched in some way. The advertising industry is creating this perception of beauty that can never be obtained unless we alter ourselves in some way, either through diets, creams, pills, or even plastic surgery.